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ECBP401: E-Marketing

Description:Basic marketing concepts and their application in an Internet environment; Consumer online behavior; Online customer relationship management; Characteristics of effective marketing websites; Using IT to turn channel conflict into channel synergy; Internet marketing research; Regulator issues of internet marketing; Social networks for e-marketing
Credit Hours.:3
Text Book: Judy Strauss and Raymond Frost. E-Marketing. Upper Saddle NJ: Prentice Hall.
Coordinator: Nabeel Al-Qirim
Topics Outline:
  1. Past, Present, and Future
  2. Strategic E-Marketing and Performance Metrics
  3. The E-Marketing Plan
  4. Consumer Behavior Online
  5. Segmentation And Targeting Strategies
  6. Differentiation and Positioning Strategies
  7. Product: The Online Offer
  8. Pricing: The Online Value
  9. The Internet for Distribution
  10. E-Marketing Communication Tools
  11. New Digital Media
  1. Describe consumer online behavior and perceptions of online service.
  2. Explain the E-Marketing context made of e-business models, performance metrics, and role of electronic marketing strategy.
  3. Describe and apply marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.
  4. Describe and apply marketing planning strategies of segmenting, targeting, positioning, and differentiation.
  5. Implement different strategic online marketing tools and techniques.
  6. Describe several marketing communication media.
Mapping of Topics Outline to Outcomes
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Pre-requisiteECBP310: E-Commerce Principles
Volume of the Course that Contributes to CIT Students Outcomes(SOs)
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a b c d e f g h i j k l m n
2% 13% 13% 13% 2% 13%6% 2% 13% 11% 2% 2% 2% 2%
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